12 Dec 2014
In the December 11, 1890 edition of The Standard, a weekly Concord newspaper, local drug store owner and operator J. P. Gibson ran an eye-catching Christmas advertisement. This ad featured a letter from Santa Claus, disputing rumors that Christmas would be postponed because 1890 cotton prices were low. St. Nick also advised Cabarrus County children to write their letters to him in care of Gibson, whom he appointed his sole agent for the county.
Dr. John Phifer Gibson was born in 1839 in Cabarrus County, son of Edmund L. Gibson and Elizabeth Phifer Gibson. He attended Davidson College and graduated from UNC in 1858 and was enlisted as a physician in Company B, North Carolina 20th Infantry, during the Civil War. Dr. Gibson was married to Martha “Mattie”Kirkpatrick. After the war, he continued to practice medicine and then opened a drug store. His first store was called Caton’s Corner; later the store became known as Gibson’s Drug Store, located on the Square in downtown Concord.
Dr. Gibson’s unusual and elaborate newspaper ad is reproduced here. Biographical information on John Phifer Gibson can be found in Early Medicine in Cabarrus, edited by Jane Harris Nierenberg, located in the Concord Library’s Lore Local History Room.
December –, 1890
MY DEAR CHILDREN:
Some enemy of mine (I didn’t know before that I had an enemy in the word) has been circulating the report that owing to the low price of cotton, Christmas had been postponed till next year. Now, little folks, listen to no such silly palaver! Hang up your stockings and put your trust in a kind Providence and your old friend, Kris Kringle. The desire of my heart is to make you all happy, and many a night, during the past year, when you were curled up in bed, sleeping like so many little turtles on their logs on a summer day, the peep of dawn has seen me hard at work, making playthings for my beloved children.
Up in this bleak, snow-clad country the Northern Light shines all night, and by its beautiful, soft light I do most of my work. Those shootings stars that you see at night, flashing here and there across the heavens, are only the sparks that were struck out of glowing, red-hot metals by my five hundred-pound sledgehammer while I am forging and fashioning all sorts of useful and pretty things for your entertainment and enjoyment. Whenever then you see a meteor shoot across the sky at night, let it remind you that your old friend is at work for you. Postpone Christmas indeed! How I would like to feed that scamp on snow-balls just for one week of his miserable life! Last year I found a good many chimneys down your way that needed a good burning out. I don’t mean to find fault, as it was only carelessness on your part, but I hope the mere mention of it will suffice to bring about an improvement in this respect. I found in my mail this morning a letter from a Cabarrus boy. Here it is:
“DEAR SANTY, — We are going to have a wedding in our family next weak. Mam says it will be the soshul event of the seezon. I found a nickel under my plate this morning at tee, and I want to spend the hole of it for a bridle prezzent. How will a harp do? Or wood a dog nife be better? Your five ear old friend till deth,
I also had a letter from your old friend and admirer, “The Man in the Moon,” a day or two ago, in which he tells me that he has just sent to headquarters a petition to be allowed to shine every night of the year till twelve o’clock and then to have the rest of the night to himself. As it is now, he is on duty, some nights, only part of the night, some, all night, and some, not at all. I think it is a capital idea, and hope his petition will be granted. Write your letters in the care of Dr. GIBSON, my sole agent for your county, keep your toes warm and your heads cool and don’t forget your best friend, SANTA CLAUS.
To All Whom It May Concern:
Having been delegated by Santa Claus as his sole agent for this county, as the trout said to the fly as he took him in out of the wet, “I always rise to the occasion,” and hereby accept said appointment with thanks. My stock of Christmas Goods, comprising hundreds of beautiful things in china and glass, thousands of dolls, a large and varied assortment of toys, musical instruments, pictures, frames, baskets, plush and leather toilet sets for ladies and gentlemen, writing desks, writing tablets, albums, walking canes, etc., etc., is so great that I am running two stores this season – one at Gibson’s drug store and the other in the room adjacent, on the south side. My business has developed so much, thanks to the kind patronage of a generous public, that I will in the future occupy two rooms, instead of one, as heretofore. After the 1st of January next I will “hold forth” in the Caton building, occupying both rooms. In the meantime if you will call at the Phifer building I honestly believe you will find there everything you may want in the way of Christmas Goods.
J. P. GIBSON